Protein the way it
was meant to be.
A2 Grass-Fed Milk.
Pure Maple Sugar.
New Zealand Whey.
Unrefined Sea Salt
What They Don't Tell You
About Protein Powder:
The "Natural Flavors" Lie
"Natural flavors" sounds harmless, but it's a legal loophole that can hide 100s of synthetic compounds. The word "natural" means close to nothing
Empty Sweetness
Artificial sweeteners trick your body into expecting energy it never gets. When brands brag only 2g sugar, they're flexing about having zero fuel.
Engineered Texture
Gums, emulsifiers, fibers, and colors, many of which are banned in the EU, are not there for you. They're there to fake a texture the product can't create on its own.
Real Fuel
Carbs and fat on purpose!
Most protein powders contain 0 carbs or fat, leaving you feeling even more drained after a workout. Just pure protein, sweetened with zero-calorie sweeteners, and flavored with who know what stack of chemicals.
It can look good on paper, but leaves your body starving for energy.
Ingredients:
(Whole, not stripped)
Grass-Fed Whey
New Zealand pasture raised dairy. Cold processed and undenatured. Complete protein, every essential amino acid, nothing added.
Grass-Fed A2 Milk
100% grass-fed A2/A2 organic milk, only the easy to digest A2 beta-casein protein. Low-temp pasteurized with real calcium and stress-protective fat.
100% Maple Sugar
Organic, single ingredient maple; sap is evaporated into crystal, that's it! Naturally rich in zinc, manganese, and potassium. The minerals refined sugar leaves behind.
Mineral Sea Salt
Sun-dried and unrefined mineral sea salt from the Sea of Cortez. Only ~75% sodium. The rest; potassium, magnesium, calcium, and trace minerals your cells actually need.
That's the whole label.
No fine print.
The Richest Salt on Earth
Baja Gold Mineral Salt is hand harvested on a remote lagoon on the Sea of Cortez, one of the most mineral-rich seas on earth.
The salt is sun-dried for months in shallow solar ponds, bagged unrefined and unbleached.
The result is a full spectrum of trace minerals, potassium, magnesium, calcium, zinc, and dozens more. We chose them because most "sea salt" on the shelf is 99% sodium. Theirs isn't.
America's Cleanest Milk
Alexandre Family Farms on the Northern California coast, America's first Certified Regenerative Organic Dairy.
Their A2/A2 cows produce only the easy to digest A2 beta-casein, without the A1 responsible for bloat and discomfort.
They graze year-round on pasture that grows more nutrient-dense every season. We chose them because most milk powder is over-processed. Theirs isn't.
A New Era
Era is a one-person operation. I make every batch myself because as it stands, that's the only way to do this right.
Real ingredients. Small batches. No compromises. - Andres